Wavemaker | Manager, Precision and Performance Strategy
Description
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager, Precision and Performance Strategy.
3 best things about the job:
- Integration: Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
- Comprehensive training system: You will receive direct coaching from agency’s senior members and training across all communication disciplines.
- Part of an overall marketing team: You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
Our attitude of Positive Provocation is enabled by:
- The deep Knowledge we have of our clients’ business
- The confidence to Challenge what’s gone before
- The Support to go further than we thought possibleble
Responsibilities of the role:
- Be a center of excellence to ensure performance media capability and ignite initiative solutions for branding and media campaigns across business units
- Live and breathe in up-coming media usage or trend update, and be able to understand digital infrastructure tool such as Google Analytics, Ad Manager, Data Visualization Tool, etc.
- Act as digital strategy consultancy to enhance strategic thinking in disrupted media landscape
- Probing strategic questions, business questions, i.e., source of business, source of growth, planning, measurement frameworks, etc. to elevate not limited to brilliant basics and tactical strategy, but inclusive of future-ready ad tech
- Co-operate with business team and operational team to suggest audience strategy framework and precision marketing strategy
- Conduct solid performance marketing framework that integrates branding campaign and transactional campaign into (full-funnel) marketing campaigns
- Ensure process-driven, operational excellence framework, and digital governance to solve operational working problem
- Advise on analytical point of views from the situations, insights and data points
- Conduct corporate leaning agenda and facilitate data & tech revenue streamline for corporate business strategy
- Seeding corporate advantage including proprietary tools & resources to companywide and transformation to brand plans
- Be a subject-matter-expert that involving in advance digital ecosystem, systematic connection, mar-tech infrastructure conversation, and performance community
- Consolidate learnings from optimisations and implications and be able to scale an impact to company
- Adopt and embrace self-adaptive mindset to the evolving media, audience and data ad tech as well as gen AI technology
What you will need:
- Experience at least 5 years or more in digital marketing.
- Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
- Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
- A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
- Strong communication and presentation skills.
- Fluent English communication skills
More about GroupM Thailand:
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.